Build & launch

Weeks 2–4 · Phase 3 of 5
We build the engine.
You approve before anything goes live.

This is where strategy becomes reality. We do the heavy lifting — in parallel, at speed — so you’re generating leads in weeks, not months.

Get a Free Strategy Call
1
Discovery & Audit
2
Strategy & Roadmap
3
Build & Launch
4
Optimize & Scale
5
Report & Communicate
What Happens in Weeks 2–4

Build & Launch

This is where we do the heavy lifting. We set up ad campaigns, write the copy, design the creative, build or optimize your landing pages, configure tracking, and schedule your first wave of content — all in parallel so nothing slows down.

Before anything goes live, you see everything. Every ad. Every page. Every post. We move fast, but we never launch anything carrying your brand name without your sign-off.

By the end of week 4, your growth engine is running. Not “in progress.” Not “coming soon.” Running.

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Four Parallel Build Tracks

We work on all fronts — simultaneously.

Track A
Paid Media
Campaign architecture & ad group structure
Keyword targeting & negative list build
Ad copy variants (3–5 per ad group)
Audience targeting for Meta
Conversion tracking verification
Track B
Landing Pages
Conversion-focused page structure
Headline & copy aligned to ad messaging
Trust signals, social proof, and FAQs
Lead capture form setup & testing
Mobile optimization & speed audit
Track C
Local & Organic
Google Business Profile full optimization
On-page SEO fixes from audit
Local citation consistency cleanup
Review generation system setup
Map pack optimization checklist
Track D
Content & Social
30-day content calendar built
Post templates & brand voice guide
Week 1–2 content ready to publish
Hashtag & geo-targeting strategy
Content–ad synergy plan
The Approval Process

You see everything
before it touches your brand.

We Build
All four tracks in parallel
We Present
Full review package sent to you
You Feedback
Changes, questions, adjustments
You Approve
Sign-off on every asset
We Launch
Live and generating leads
Build Timeline

Week by week — what’s happening when.

Every day of your build phase has a defined purpose. Here’s what the first month looks like.

Paid Media Local & Pages Content
Week 2 Campaign structure, keyword build, ad copy drafts GBP optimization, landing page brief, citation audit Month 1 content calendar, post template design
Week 3 Creative assets, audience setup, tracking config Landing page build, on-page SEO fixes, forms First 2 weeks of posts ready, review system live
Week 4 Your approval → Launch Your approval → Launch Your approval → Publish
Frequently Asked Questions

Have questions about our build and launch process? Find quick answers to our most common inquiries below.

What are the four build tracks and why do they run at the same time?

We work across Paid Media, Landing Pages, Local & Organic, and Content simultaneously so nothing waits on anything else. Running all four in parallel cuts your build time from months to weeks — you're generating leads by week 4, not still waiting on setup.

Do I have any say in what goes live under my brand?

Full say. Before anything launches, you receive a complete review package covering every ad, landing page, and post. You give feedback, we make changes, and nothing goes live without your explicit sign-off.

What exactly gets built during weeks 2–4?

Week 2: campaign structure, keyword lists, ad copy drafts, Google Business Profile optimization, and your 30-day content calendar. Week 3: creative assets, landing page build, on-page SEO fixes, and your first two weeks of posts ready to publish. Week 4: you review and approve everything, then we launch.

What if I want changes after reviewing the assets?

That's built into the process. The approval stage exists specifically for feedback and adjustments — we revise before anything goes live. There's no pressure to approve on the first pass.

How do you make sure ads and landing pages actually work together?

Every landing page is built to match the ad that sends traffic to it — same headline angle, same offer, same messaging. We also include a content-ad synergy plan so your organic posts reinforce what your paid campaigns are saying. Consistency across all touchpoints is what drives conversions.

From strategy to live in 4 weeks.
Most agencies take 3 months to get your campaigns running. We do it in 4 weeks — without cutting corners on quality or your approval at every stage.