Ghost Shark Digital

SEO Strategy & Execution

Rank higher. Get found. Grow revenue.

We build search strategies for local and national brands, backed by transparent reporting and measurable ranking gains — not vanity metrics.

Ghost Shark Digital logo
Systems online. Tools we use
Google Search Console
Google Analytics
Ahrefs
SEMrush
Screaming Frog
Moz
Google Business Profile
PageSpeed Insights
Looker Studio
Google Search Console
Google Analytics
Ahrefs
SEMrush
Screaming Frog
Moz
Google Business Profile
PageSpeed Insights
Looker Studio
− 300M
Performance snapshot

Reporting that actually tells you something.

A snapshot of the metrics we track for clients, across both traditional and AI search, updated continuously and explained in plain language.

  • Real-time tracking across Google, Bing, and AI engines
  • Custom reporting built around your goals, not ours
  • Combined visibility across traditional and AI search
Get A Free SEO Audit
Overview Analytics Citations
AI visibility
97/100
AI mentions
23+33.7%
Citations
79+30.5%
AI health
Excellent+31.5%
Organic sessions
18.4K+30.9%
Organic conversions
642+34.8%

Mentions and citations by engine

MentionsCited
ChatGPT731
AI Mode952
Gemini515

SEO Health

99
/100
Top 12% of brands
Case Study

Appliance Shark: Organic Traffic Up 120% in 6 Months

Appliance Shark Appliance Sales & Repair Overland Park, KS

Appliance Shark came to us with a strong local reputation (338 Google reviews at 4.9/5.0) but a Google Business Profile missing secondary categories, a services list, and a keyword-rich description — real search volume left on the table. We closed those gaps and paired it with ongoing SEO, and organic traffic more than doubled within six months.

Organic Traffic (6mo)
+120%
1.5K → 3.3K monthly sessions, Mar–Aug 2026
Search Clicks
5.91K+21.6%
vs. 4.86K the prior 3 months
Impressions
256K+15.8%
vs. 221K the prior 3 months
Avg. Position
10.3+0.9
improved from 11.2
Conversions
+200%
organic-driven leads & sales
Appliance Shark organic traffic growth, March to August 2026
Organic traffic: ~1.5K → 3.3K monthly sessions over 6 months
Appliance Shark Google Search Console clicks, impressions, CTR, and average position
Google Search Console: clicks, impressions, CTR & average position

The gap: a full technical crawl and GBP audit surfaced problems on both fronts, with the Google Business Profile and citation footprint the weakest link.

Technical & On-Page Issues
  • Pages blocked from indexing by noindex directives
  • Broken links returning 404 errors across internal and external links
  • Thin content pages falling well under a healthy word count
  • No real keyword targeting: duplicate page titles, duplicate H1s, and missing meta descriptions
GBP & Citations (Weakest Link)
  • Only a single Google Business Profile category set, no secondary categories
  • No services listed on the GBP listing
  • Business description unverified and not keyword-optimized
  • Incorrect NAP (name, address, phone) across the majority of citation sites

The fix: resolved the noindex directives and broken links, rewrote thin pages and duplicate titles/H1s for real keyword targeting, corrected NAP across citation listings, added secondary GBP categories (Appliance Repair Service, Used Appliance Store), and populated the services list with a keyword-rich business description.

The result: organic sessions grew from roughly 1,500 to 3,300 a month, search clicks rose 21.6% quarter over quarter, and average ranking position climbed from 11.2 to 10.3.

What we do

Our Services

Flagship Service

Growth AI SEO

Build authority across Google Search, Google Maps, ChatGPT, Gemini, Perplexity, and other AI-powered discovery channels. Best for businesses targeting multiple cities, competitive categories, or broader regional visibility.

  • Full technical SEO & advanced keyword strategy
  • 6 blogs/month content strategy & internal linking
  • Backlink outreach coordination & competitor analysis
  • Monthly strategy call

Starter Local SEO

Google Business Profile optimization for single-location businesses that need Maps visibility without a full site overhaul.

Standard Local SEO

Steady organic growth across multiple suburbs, combining GBP management, on-page SEO, and AI search visibility.

Ecommerce SEO

Improve discoverability for product, category, and comparison searches across Google and AI-powered shopping paths.

Enterprise SEO

A tailored, scalable SEO program for large websites, multi-location brands, and competitive industries.

Web Design

Fast, conversion-focused websites, from 5-page starter builds to full e-commerce storefronts.

Social Media Management

Consistent, on-brand content across your channels, including posts, reels, captions, and monthly reporting.

Google Ads

Paid search campaigns built and managed for measurable return, from single-campaign testing to full multi-campaign scale.

− 600M
How we work

Our Work Process

A clear, four-stage process from first audit to ongoing reporting, the same steps for every client, every time.

Step 01

Audit

Full technical and content review to find what's holding rankings back.

  • Technical crawl & indexation review
  • Competitor gap analysis
Step 02

Strategy

A prioritized roadmap built around the fixes with the highest impact.

  • Priority roadmap by impact
  • Keyword & content plan
Step 03

Execution

Implementation, content rollout, and technical fixes, handled end to end.

  • On-page & technical fixes
  • Content production & rollout
Step 04

Reporting

Monthly ranking and traffic reviews, in plain language.

  • Monthly ranking & traffic review
  • Plain-language performance summary
Who's behind Ghost Shark Digital

Our Team

A small, hands-on team that works directly with every client, with no account handoffs and no black box.

Joey Lay

Joey Lay

Co-founder
Alysha Lay

Alysha Lay

Co-founder
DJ Cahiles

DJ Cahiles

SEO Director

Ghost Shark Digital is a Kansas City-based SEO and digital marketing agency helping local and national brands rank higher, get found, and grow revenue. We combine SEO, AI search visibility, web design, paid ads, and social media into one connected strategy, backed by transparent reporting and a small team that works directly with every client.

Why work with us

Built to move rankings and revenue, not vanity metrics.

Direct access to your strategist, not a rotating account team.
Built on current AI & traditional search best practices.
Transparent reporting from day one.
Problems We Solve

Your business doesn't show up in Google Maps or local search results.

AI search is changing how customers find businesses, and you're invisible in it.

Your website gets traffic, but visitors aren't converting into leads or sales.

Inconsistent business info across directories is quietly hurting your rankings.

Service Areas

Proudly Serving the Kansas City Metro

Local SEO, web design, and ads support across the Kansas City metro and surrounding communities. Select a region, then click your city.

29 cities served across the metro
Industries We Served

Built for Your Industry

Ghost Shark Digital provides SEO services for businesses across a wide range of industries, including:

Frequently Asked Questions

The most common questions we get about our SEO, web design, ads, and social packages.

What's the difference between Starter and Standard Local SEO?

Starter Local SEO focuses on Google Business Profile only, for single-location businesses that need Maps visibility. Standard Local SEO adds full website SEO, more tracked keywords, content, citation cleanup, and competitor tracking for businesses growing across multiple suburbs.

What makes Growth AI SEO different from traditional SEO?

Growth AI SEO builds visibility across Google Search, Google Maps, and AI-powered discovery channels like ChatGPT, Gemini, and Perplexity, alongside full technical SEO, content strategy, and backlink outreach coordination.

Do you offer web design and SEO together?

Yes. Many clients pair SEO with a new or redesigned website, Google Ads, or Social Media Management. Packages can be scoped together depending on your goals.

What platforms do you support for Ecommerce SEO?

We build and optimize for Shopify and WooCommerce, covering product, category, and collection pages for both traditional and AI-powered shopping search.

How is progress reported?

Every package includes a monthly report covering rankings and traffic, plus mentions and citations across AI engines for AI SEO packages, explained in plain language.

Do you only work with local Kansas City businesses?

No. While we're based in Overland Park, KS, our Growth AI SEO and Enterprise SEO packages are built for multi-city and regional visibility.

− 900M · Abyssal zone
Visit Us

Stop By Our Overland Park Office

Prefer to talk in person or want directions? Here's where to find us.

5440 W. 110th Street, Suite 300, Overland Park, KS 66211
+1 (913) 882-3947
Get Directions
Map showing Ghost Shark Digital's location at 5440 W. 110th Street, Suite 300, Overland Park, KS 66211
Ghost Shark Digital
Imagery © Esri, Maxar, Earthstar Geographics

Ready to see where you rank?

Send us your website and we'll send back a plain-English breakdown of what's holding your rankings back, and what to fix first. No obligation.

We'll review your site and reply within 2 business days. No spam, no obligation.