Ghost Shark Digital

SEO strategy and executionRank higher. Get found. Grow revenue.

We build search strategies for local and national brands across Google, Google Maps, and AI search, backed by transparent reporting and measurable ranking gains, not vanity metrics.

4.9 from 128 reviews Based in Overland Park, KS Direct access to your strategist
Ghost Shark Digital logo
Tools we use every day
Google Search ConsoleGoogle AnalyticsAhrefsSEMrushScreaming FrogMozGoogle Business ProfilePageSpeed InsightsLooker Studio

Not sure where to start? Find your right service in two questions.

Answer two quick questions and we'll point you to the service that would move the needle first, and what to pair it with later.

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Which best describes your business?

Appliance Shark: organic traffic up 120% in 6 months

Case studyAppliance sales and repairOverland Park, KS

Appliance Shark came to us with a strong local reputation (338 Google reviews at 4.9) but a Google Business Profile missing secondary categories, a services list, and a keyword-rich description. Real search volume was being left on the table. We closed those gaps and paired it with ongoing SEO, and organic traffic more than doubled within six months.

Organic traffic (6 months)
+120%
1.5K to 3.3K monthly sessions, Mar to Aug 2026
Search clicks
5.91K+21.6%
vs. 4.86K the prior 3 months
Impressions
256K+15.8%
vs. 221K the prior 3 months
Average position
10.3+0.9
Improved from 11.2
Conversions
+200%
Organic-driven leads and sales
Appliance Shark organic traffic growth, March to August 2026

Organic traffic: about 1.5K to 3.3K monthly sessions over 6 months

Appliance Shark Google Search Console clicks, impressions, CTR, and average position

Google Search Console: clicks, impressions, CTR, and average position

The gap

Problems on both fronts

A full technical crawl and Google Business Profile audit surfaced issues everywhere, with the profile and citations the weakest link.

Technical and on-page
  • Pages blocked from indexing by noindex directives
  • Broken links returning 404 errors
  • Thin content pages
  • Duplicate titles and H1s, missing meta descriptions
Google profile and citations (weakest link)
  • Only one profile category, no secondary categories
  • No services listed
  • Description not keyword-optimized
  • Incorrect name, address, and phone on most citation sites
The fix

Close every gap

We resolved the noindex directives and broken links, rewrote thin pages and duplicate titles and H1s for real keyword targeting, and corrected name, address, and phone across citation listings.

On the profile, we added secondary categories (Appliance Repair Service, Used Appliance Store), populated the services list, and wrote a keyword-rich business description.

The result

More than double the traffic

Organic sessions grew from roughly 1,500 to 3,300 a month. Search clicks rose 21.6% quarter over quarter, average position climbed from 11.2 to 10.3, and organic-driven conversions tripled.

Get results like this

Reporting that actually tells you something

The metrics we track for clients across traditional and AI search, explained in plain language. Here's what a report looks like.

  • Tracking across Google, Bing, and AI engines
  • Custom reporting built around your goals, not ours
  • Combined visibility across traditional and AI search
Get my free SEO audit
Sample report
AI visibility
97/100
AI mentions
23+33.7%
Citations
79+30.5%
AI health
Excellent+31.5%
Organic sessions
18.4K+30.9%
Organic conversions
642+34.8%

Mentions and citations by engine

EngineMentionsCited
ChatGPT731
AI Mode952
Gemini515

SEO health

99 Top 12% of brands

Our work process

A clear, four-stage process from first audit to ongoing reporting. The same steps for every client, every time.

  1. 1

    Audit

    A full technical and content review to find what's holding rankings back.

    • Technical crawl and indexation review
    • Competitor gap analysis
  2. 2

    Strategy

    A prioritized roadmap built around the fixes with the highest impact.

    • Priority roadmap by impact
    • Keyword and content plan
  3. 3

    Execution

    Implementation, content rollout, and technical fixes, handled end to end.

    • On-page and technical fixes
    • Content production and rollout
  4. 4

    Reporting

    Monthly ranking and traffic reviews, in plain language.

    • Monthly ranking and traffic review
    • Plain-language performance summary

Built to move rankings and revenue, not vanity metrics

Direct access to your strategist, not a rotating account team.
Built on current AI and traditional search best practices.
Transparent reporting from day one.
Problems we solveHow we solve them
Your business doesn't show up in Google Maps or local search results.
We optimize your Google Business Profile to compete for the map results. See Starter Local SEO.
AI search is changing how customers find businesses, and you're invisible in it.
We build the signals ChatGPT, AI Mode, and Gemini look for. See Growth AI SEO.
Your website gets traffic, but visitors aren't turning into leads or sales.
We build fast, conversion-focused sites with a clear next step. See Web Design.
Inconsistent business info across directories is quietly hurting your rankings.
We clean up citations so your details match everywhere. See Standard Local SEO.

The team behind Ghost Shark Digital

A small, hands-on team that works directly with every client. No account handoffs, no black box.

Joey Lay

Joey Lay

Co-founder
Alysha Lay

Alysha Lay

Co-founder
DJ Cahiles

DJ Cahiles

SEO Director

Ghost Shark Digital is a Kansas City-based SEO and digital marketing agency helping local and national brands rank higher, get found, and grow revenue. We combine SEO, AI search visibility, web design, paid ads, and social media into one connected strategy, backed by transparent reporting and a small team that works directly with every client.

Built for your industry

We provide SEO for businesses across a wide range of industries. Don't see yours? We likely still cover it.

HealthcareDental practicesLegal servicesHome servicesRoofingHVACPlumbingReal estateConstructionManufacturingeCommerceProfessional servicesFinancial servicesTechnology companiesLocal businesses

Proudly serving the Kansas City metro

Local SEO, web design, and ads support across the Kansas City metro and surrounding communities, and for businesses nationwide.

Kansas CityOlatheOverland Park HQShawneeMissionMission HillsLenexaLeawoodGladstoneTiffany SpringsKansas City, KansasNorth Kansas CityRiversideParkvilleEdwardsvilleClaycomoLiberty

Frequently asked questions

The most common questions about our SEO, web design, ads, and social packages.

What's the difference between Starter and Standard Local SEO?
Starter Local SEO focuses on your Google Business Profile only, for single-location businesses that need Maps visibility. Standard Local SEO adds full website SEO, more tracked keywords, content, citation cleanup, and competitor tracking for businesses growing across multiple suburbs.
What makes Growth AI SEO different from traditional SEO?
Growth AI SEO builds visibility across Google Search, Google Maps, and AI-powered discovery channels like ChatGPT, Gemini, and Perplexity, alongside full technical SEO, content strategy, and backlink outreach coordination.
Do you offer web design and SEO together?
Yes. Many clients pair SEO with a new or redesigned website, Google Ads, or Social Media Management. Packages can be scoped together depending on your goals.
What platforms do you support for Ecommerce SEO?
We build and optimize for Shopify and WooCommerce, covering product, category, and collection pages for both traditional and AI-powered shopping search.
How is progress reported?
Every package includes a monthly report covering rankings and traffic, plus mentions and citations across AI engines for AI SEO packages, explained in plain language.
Do you only work with local Kansas City businesses?
No. We're based in Overland Park, KS, and our Growth AI SEO and Enterprise SEO packages are built for multi-city and regional visibility.

Ready to see where you rank?

Send us your website and we'll send back a plain-English breakdown of what's holding your rankings back, and what to fix first. No obligation.

Free, no obligation

Get your free SEO audit

Tell us about your business on our contact page and we'll reply within 2 business days with a plain-English breakdown.

  1. 1
    Where you rank todayOn Google, Google Maps, and AI search
  2. 2
    What's holding you backTechnical, content, and Google profile gaps
  3. 3
    What to fix firstPrioritized by impact, in plain English
Request my free audit
Prefer to talk? Call +1 (913) 882-3947