Standard Local SEO
Local SEO and on-site SEO working together — built for businesses that have outgrown the Map Pack alone and are ready to rank for more of the searches that actually drive revenue.
Everything in Starter, plus real on-site SEO
Standard Local SEO builds on your Google Business Profile with the on-page and content work needed to rank organically, not just in the Map Pack.
Full Starter Package Included
GBP setup and optimization, monthly posts, photo uploads, and review monitoring — all still included.
On-Page SEO Optimization
Title tags, meta descriptions, headers, and page content optimized across your key website pages.
Local Keyword Research & Targeting
A researched, prioritized keyword map built around what your customers are actually searching for.
SEO Blog Content
New, keyword-targeted blog content published to your site each month to build topical authority.
Citation Building & Cleanup
Your business listed accurately across the directories that carry the most local SEO weight.
Local Link Building
Quality local backlinks earned each month to build your site's authority in search.
Starter vs. Standard
Not sure which one you need? Here's the difference at a glance.
| Feature | Starter | Standard |
|---|---|---|
| Google Business Profile optimization | ✓ | ✓ |
| Monthly Google Posts & photo updates | ✓ | ✓ |
| Review monitoring & response templates | ✓ | ✓ |
| On-page website SEO | — | ✓ |
| Local keyword research & targeting | — | ✓ |
| Monthly SEO blog content | — | ✓ |
| Citation building & local link building | — | ✓ |
| Best for | Single location, Map Pack visibility | Ranking beyond the Map Pack |
Built for businesses ready to grow beyond the Map Pack
How Standard Local SEO works
A repeatable monthly cycle, built to compound over time.
Audit & Research
We audit your site and GBP, research keywords, and map out competitor gaps to target first.
Optimize On-Site
Page titles, meta tags, headers, and existing content updated to target the right keywords.
Publish & Build
New blog content goes live each month, alongside citation building and local link outreach.
Report & Refine
A monthly report on rankings and traffic, with the strategy adjusted based on what's working.
Questions about Standard Local SEO
What's the real difference between Starter and Standard?
Starter focuses entirely on your Google Business Profile and Map Pack visibility. Standard includes all of that plus on-page SEO, keyword-targeted content, and link building — the work needed to rank organically on Google, not just on the map.
Do you write the content, or do I need to provide it?
We write it. Our team researches, drafts, and publishes your monthly blog content and on-page copy, built around keywords your customers are actually searching. You're welcome to review anything before it goes live.
How many keywords will you target?
It depends on your services and competition, not a fixed number we apply to everyone. We'll show you the exact keyword map we're targeting as part of your onboarding, so there's no guessing what you're paying for.
Can I move to Growth AI SEO later?
Yes. Standard is a natural stepping stone to Growth AI SEO once you're ready for visibility across AI-driven search (ChatGPT, AI Mode, Gemini) alongside traditional Google rankings — we can transition you without starting over.
Ready to rank beyond the Map Pack?
Get a free breakdown of where your site and Google Business Profile stand today, and what Standard Local SEO would fix first.