Built for your goals.
No two businesses are the same. We don’t pretend otherwise. Every strategy we build is created from scratch — around your market, your margins, and where you actually want to go.
Strategy & Roadmap
Armed with everything the audit uncovered, we build a tailored digital strategy from scratch. We map out exactly which channels to prioritize, what budget to allocate to each, what content to create, and what milestones to hit, month by month.
You’ll review and sign off on everything before we spend a single dollar. No surprises. No assumptions. You’ll know what we’re doing, why we’re doing it, and what it’s expected to return.
This is the document that transforms a marketing budget from a cost center into a compounding investment.
How we decide what
goes in your plan.
Exact milestones.
No vague timelines.
| Month | Primary Focus | What You’ll See |
|---|---|---|
| Month 1 | Foundation & Visibility — fix critical gaps, launch initial campaigns, and start climbing the map pack. | Increased profile views, early lead flow from Google Ads, improved page speed and local ranking movement. |
| Month 2 | Optimize & Expand — double down on what’s converting, cut what’s not, layer in content and social proof. | Lower cost per lead, more organic calls and form fills, first review velocity improvements, growing content reach. |
| Month 3 | Scale & Compound — increase budget to proven campaigns, launch retargeting, build longer-term SEO momentum. | Measurable ROAS improvement, top-3 map pack presence for target keywords, compounding organic traffic. |
Cookie-cutter packages
produce cookie-cutter results.
You control everything
before it goes live.
We present your strategy. You ask questions, push back, adjust priorities, and give us your sign-off. Nothing gets executed that you haven’t blessed.
Got questions? We’ve got answers.
Have questions about our strategy & roadmap? Find quick answers to our most common inquiries below.
What happens during the Strategy & Roadmap phase?
It's weeks 1–2 of the engagement. Using everything uncovered in the Discovery & Audit, Ghost Shark Digital builds a custom digital strategy from scratch — covering which channels to prioritize, how to allocate budget, what content to create, and what milestones to hit each month. You review and approve the full plan before anything is executed.
How is this different from a standard agency strategy deck?
Most agencies use the same template for every client and assign budget by package tier. This strategy is built entirely from your audit data — channel selection, budget, and targets all reflect your specific market, margins, and competitors. If a channel doesn't fit your business, it won't be in the plan.
What does the 90-day roadmap actually look like?
Month 1 focuses on fixing critical gaps, launching initial campaigns, and early local ranking movement. Month 2 doubles down on what's converting, cuts what isn't, and layers in content and social proof. Month 3 scales budget to proven campaigns, launches retargeting, and builds longer-term SEO momentum — with measurable ROAS improvement and top-3 map pack presence as targets.
Do I have to approve the strategy before anything goes live?
Yes — that's the Approval Promise. Ghost Shark presents the full strategy deck, walks through every line item on a live call, and revises until you're fully confident. Nothing is executed until you give sign-off. The deck is also yours to keep regardless of what you decide.
Will the plan change as results come in?
The strategy evolves monthly based on what's actually performing. Budget and channel focus shift as real data comes in rather than sticking rigidly to a plan that isn't adapting. Every element is also designed to compound — so Month 12 should look dramatically better than Month 1.
How do I get started?
You can book a free strategy call to kick things off. The full strategy deck is presented before any execution begins, and you keep the document regardless of what you decide — so there's no commitment required to see the complete plan.